I build systems and digital solutions across technology and business.
Focused on building systems, products, and digital work that solve real problems.
Working across technology, systems, and digital execution.
My work focuses on building digital systems that prioritize structure, continuity, and long-term coherence across people, products, and operations
Kentra
A unified digital environment designed to help individuals and communities operate with less fragmentation and greater continuity
Octomations
A business operating system focused on structuring workflows, automation, and execution in a clear and repeatable way
Klinik Digital
Practical system design and execution across real projects, used to test ideas, validate structure, and refine long-term approaches.
What I’m actively working on right now
From running client work to building internal projects and continuing my studies, this is where most of my time and focus go right now.
MMU (Information Systems)
Studying Information Technology with a focus on systems, databases, and applied learning alongside hands-on projects.
Klinik Digital
Running healthcare-focused digital work involving strategy, websites, content, and system execution. A space where ideas are tested and applied
Kentra
A unified digital environment designed to reduce fragmentation and improve continuity. Currently in development.
Octomations
A business operating system prototype for structured workflows, automation, and execution. Currently at the prototyping and iteration stage.
Projects I’ve worked on and continue to build.
A curated selection of client work, internal projects, and ongoing builds that reflect how I approach digital work.
Alumni Engagement System
Projects Alumni Engagement System Internal Platform A digital education website...
Read More
Mymedik Academy
Projects MyMedik Academy Education Platform A digital education website built...
Read More
Poliklinik MyMedik
Projects Poliklinik Mymedik Healthcare Website A professional clinic website designed...
Read MoreWhat I’m capable of building and working on.
A practical mix of technical understanding, digital execution, and problem-solving applied through real projects and ongoing work.
Digital Marketing
Planning and executing digital marketing activities focused on visibility, engagement, and performance across platforms.
Paid Advertising
- Meta Ads campaign setup
- Google Ads setup
- Audience targeting & segmentation
- Campaign monitoring & optimisation
- Ad creative structuring
Content Marketing
- Content planning & scheduling
- Educational content structuring
- Social media caption writing
- Content repurposing
Search Engine Optimisation (SEO)
- On-page SEO optimisation
- SEO content structuring
- Keyword intent analysis
- Basic search performance improvement
Email & Messaging
- Email content writing
- Email sequence planning
- WhatsApp broadcast setup
- Messaging content management
Website & Web Development
Building structured and responsive websites designed for clarity, usability, and real-world business needs.
Website Setup
- WordPress installation & configuration
- Website structure planning
- Page creation & management
- Content integration
Frontend Implementation
- Responsive layout implementation
- Section hierarchy structuring
- UI consistency management
- Mobile optimisation
Website Optimisation
- Basic performance optimisation
- Content clarity improvement
- Website maintenance
- Ongoing updates
Landing Pages
- Landing page structuring
- Conversion-focused layout
- CTA placement
- Page optimisation
System & Web App Development
Designing and developing structured systems and web applications to support workflows and digital operations.
System Planning
- Feature mapping
- Module breakdown
- User role planning
- System flow design
Web Application Development
- CRUD functionality development
- Admin dashboard setup
- Form handling
- Basic validation logic
Database Management
- Database table design
- Relationship structuring
- Data handling
- phpMyAdmin management
System Deployment
- Local deployment setup
- Environment configuration
- Basic hosting deployment
- System testing
UIUX & Product Thinking
Structuring user experiences and interfaces that prioritise clarity, flow, and practical product logic.
User Experience (UX)
- User journey mapping
- Problem-to-solution translation
- Usability improvement
- Experience flow planning
User Interface (UI)
- Layout structuring
- Component hierarchy design
- Visual consistency management
- Interface refinement
Product Structuring
- MVP scoping
- Feature prioritisation
- Iterative improvement
- Product roadmap planning
Design Tools
- Figma interface design
- Canva visual design
- Design asset preparation
- Design handoff support
Content & Communication
Creating clear, structured content and communication to support understanding and effective digital delivery.
Educational Writing
- Technical concept explanation
- Non-technical content writing
Copywriting
- Website copywriting
- Ad copywriting
- Landing page copy
- Social media captions
Professional Communication
- Client communication
- Requirement clarification
- Basic content optimisation for search visibility
Documentation
- System documentation
- Process documentation
- Project documentation
Data, Analytics & tracking
Using analytics and tracking tools to monitor performance, measure outcomes, and guide improvements.
Web Analytics
- Google Analytics setup
- Traffic monitoring
- Behaviour analysis
- Performance tracking
Marketing Analytics
- Campaign performance tracking
- Ad metrics analysis
- Conversion monitoring
- Data-driven adjustments
Tracking Setup
- Meta Pixel integration
- Google Tag Manager setup
- Event tracking
- Data validation
Reporting
- Performance reporting
- Insight summarisation
- Progress comparison
- Recommendation drafting
How I approach my work and growth.
Simple principles that guide how I build, learn, and work with people over time.
Clarity Over Complexity
I prioritise clear thinking and simple structure over unnecessary complexity.
Execution Over Theory
I believe progress comes from building and applying, not just planning.
Consistency Over Intensity
I value steady effort and long-term discipline more than short bursts of energy.
Learning Through Practice
I learn best by doing real work and reflecting on outcomes.
Ownership and Responsibility
I take responsibility for the work I commit to and the outcomes it produces.
Continuous Improvement
I focus on refining and improving systems, skills, and results over time.
Respect and Collaboration
I work with others through clear communication, respect, and shared goals.
Growth with Humility
I stay open to learning, feedback, and change without overconfidence.